Question 1

How does the Weyoco Brand Portal work?

Accepted Answer

The Brand Portal is a self-serve platform where you can discover KOLs, create campaigns, manage content, and track performance — all in one place. You create a campaign brief (with AI assistance), publish it, and KOLs apply. You review and accept the creators you want to work with, approve their content before it goes live, and get a full performance report at the end.

Question 2

What value do you provide beyond connecting brands with KOLs?

Accepted Answer

Beyond discovery, the Brand Portal handles your entire collaboration workflow in one place: AI-assisted brief creation, content review and approval, KOL communication, and real-time campaign reporting. This means you save significant time on coordination and get full visibility into campaign performance.

Question 3

Do I need any marketing experience to use it?

Accepted Answer

No. The platform is built for small brand teams, many of whom are running KOL campaigns for the first time. The AI helps you write your campaign brief, and the step-by-step flow guides you through each stage.

Question 4

How do I get started?

Accepted Answer

Create a brand account, upload your brand guidelines, and set up your product catalogue. Once that's done, you can create your first campaign in minutes. We recommend booking a free 30-minute walkthrough first so we can show you the platform live and answer any questions.

Question 5

How many KOLs are on the platform?

Accepted Answer

We have 400+ creators in our community, primarily Singapore-based mums and family-focused content creators.

Question 6

Which platforms are your KOLs active on?

Accepted Answer

Our creators are mainly active on Instagram and TikTok, and some also have Xiaohongshu, Facebook, and YouTube accounts. When you're browsing KOLs in the Brand Portal, you can filter by platform to find creators who fit your campaign.

Question 7

What type of KOLs do you have?

Accepted Answer

Most of our creators are nano and micro KOLs — meaning they have between 3,000 and 100,000 followers. They're active on Instagram and TikTok, and many specialise in parenting, family, food, lifestyle, and kids content.

Question 8

What's the difference between nano and micro KOLs?

Accepted Answer

Nano KOLs typically have 1,000–10,000 followers, while micro KOLs have 10,000–100,000 followers. Nano and micro creators tend to have higher engagement rates and more trusted relationships with their audiences compared to larger accounts — which often means better results for brands with a targeted audience.

Question 9

How do I know if a KOL is the right fit for my brand?

Accepted Answer

Before you accept any creator, you can view their profile — including follower count, engagement rate, niche, past content, and the rate they're charging. You choose exactly who you work with. No one is accepted without your approval.

Question 10

Can I invite specific KOLs I already know?

Accepted Answer

Yes. You can invite specific creators directly, or browse and shortlist from our database after you publish your campaign.

Question 11

How do I create a campaign?

Accepted Answer

Fill in a few details about your product and campaign goal, and our AI will generate a full campaign brief — including objectives, key messages, and KOL requirements. You can edit everything before publishing. Once live, KOLs are notified and can apply.

Question 12

Can I edit the campaign brief after the AI generates it?

Accepted Answer

Yes. Everything the AI generates is fully editable. Think of it as a strong first draft — you review it, adjust the tone or messaging, and publish when you're happy.

Question 13

Can I run more than one campaign at the same time?

Accepted Answer

Yes. You can run multiple campaigns simultaneously.

Question 14

How quickly will KOLs apply after I publish?

Accepted Answer

This varies, but most campaigns start receiving applications within a few days. If you have a specific go-live date in mind, we recommend publishing your campaign at least 2–3 weeks in advance to allow time for creator review, acceptance, and content creation.

Question 15

Do I get to review content before it goes live?

Accepted Answer

Yes. Every piece of content goes through your approval before the KOL posts it. You can approve it, request changes, or reject it.

Question 16

How much does it cost to use the Brand Portal?

Accepted Answer

There are two costs: the platform fee and the KOL budget. The platform fee is $200 per campaign, covering campaign setup, creator matching, content management, and your performance report. The KOL budget is what you pay the creators directly. Most brands start with $500–$1,500 for their first campaign. There are no hidden commissions, agency markups, or extra service fees.

Question 17

Is there a minimum spend or long-term commitment?

Accepted Answer

Yes, there's a minimum campaign spend of S$800 for your KOL budget. Other than that, there are no long-term contracts or ongoing commitments. You can start with a single campaign and scale up at your own pace.

Question 18

How do I pay KOLs?

Accepted Answer

You don't pay KOLs directly. After the campaign is completed, we'll issue you an invoice for the total KOL fees, and Weyoco will pay the creators on your behalf. This keeps things simple, so you only deal with one invoice instead of transferring to multiple creators individually.

Question 19

How do I track campaign performance?

Accepted Answer

Your campaign dashboard shows reach, engagement, and performance data across all creator posts from day 7 of posting onwards. Once all the stats are in, you can download a full report as an XLSX file.

Question 20

How long has Weyoco been running KOL campaigns?

Accepted Answer

Weyoco (formerly YoRipe) has been facilitating collaborations between brands and creators for over 7 years. The Brand Portal is our self-serve platform, built so brands can access our creator community directly — without going through an agency.