Around 22 KOLs on a roughly S$5,000 budget
THE CAMPAIGN STORY
More creator participation, with budget control
Beautex had previous experience with using KOLs, but wanted access to relevant creators and a more cost-effective way to run its next Singapore campaign. The brand also needed content that felt authentic rather than simply “pose and post.”
INDUSTRY
Household cleaning and hygiene
CAMPAIGN GOAL
Product awareness and consumer education for two new formats
Campaign BUDGET
Allocated Budget
S$4618
Current KOL Posts
22
Platform
Why Beautex chose Weyoco
Beautex chose Weyoco Brand Portal for access to relevant KOLs, a more cost-effective campaign model and greater degree of control over its budget.
How it worked
AI-GENERATED BRIEF TO CREATOR FOLLOW-UP
DATE
CAMPAIGN MILESTONE
2 Jul 2026
Campaign brief created in the Brand Portal
3 Jul
First creator application, about 17 hours later
3 Jul
First creator confirmed, about 18 hours after the brief
9–13 Jul
Majority of creators confirmed
21 Jul
First content drafts submitted for review
1–31 Aug
Creator posting window
2 Aug
First content published
A practical workflow
Beautex identified creating the campaign with the AI-generated brief as the most valuable part of the Brand Portal experience, with ease of campaign management.
MEASURE
VERIFIED RESULT
Cost per view
SGD 0.07
Cost per engagement
SGD 0.45
Best performing post
6,350 views
Highest engagement on one post
706
IN THEIR WORDS
“The biggest benefit for us was budget efficiency. With a similar budget of around S$5,000, we’re able to work with about 22 KOLs on this campaign, compared with roughly 10 in a previous campaign.”
— Emily Tan, Beautex Brand representative
“It is easy to use after some trial and error. However, it does require a lot of manual follow-ups.”
— Emily Tan, Beautex Brand Representative
What Beautex valued
Beautex found the AI-generated campaign brief especially useful for getting the campaign set up, while the biggest early benefit was better budget efficiency and control, allowing the brand to work with more KOLs with a similar overall spend
Beautex rated the overall value of Weyoco 4 out of 5
Try it yourself
TURN AN UNFAMILIAR PRODUCT INTO A CAMPAIGN PEOPLE CAN SEE IN ACTION.
Build the brief, activate relevant creators and track every step in one place.
Book a Weyoco Brand Portal walkthrough →
Methodology
Updated August 2026. Beautex’s current Weyoco campaign is ongoing. The ~S$5,000 budget and around 22 KOL participation are based on Beautex’s own early campaign experience; the earlier campaign reference involved around 10 KOLs at a similar budget but used a different format. These figures indicate budget efficiency and greater creator participation, not a like-for-like ROI or final performance uplift.
